Thinking Yogi

The intersection of two loves: yoga and writing.

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Posted by on in Off the Mat

I like lists, especially numbered lists. But today when I was thinking about about concrete ways to keep our fabulous neighborhood independent, I could only come up with one thing each of us can do. I'm still going to number it.


1. Shop Local

If you don't want your strolls around the neighborhood to be punctuated by big box stores and chain restaurants, vote with your dollars. Yes, it may be easier to sit in your pajamas and click your way to the end of the shopping experience, but when you walk into a local, independent store you get so much more out of the experience and you give back to your neighborhood, too.


Being the sort of person who only buys new stuff when my old stuff has completely fallen apart, I admit that I was not quite looking forward to my holiday shopping spree yesterday. But when I headed down Lincoln Avenue, stepped through the doors of Timeless Toys, and was greeted by smiles and offers of help, I was so glad to be there rather than in front of my computer. Instead of clicking around and reading reviews by anonymous from TX, I was able to get specific suggestions for toys based on the ages and personalities of my children. Take that, Amazon.


At the Book Cellar, I was similarly pleasantly surprised at how quick and easy it was to find just the right gift when given guidance by friendly and knowledgeable employees. And I always find something unique and fun when I walk into Hanger 18, Enjoy, and Merz Apothecary. The kids and I are greeted warmly by name when we go to buy shoes at Piggy Toes.

I feel a sense of connection when I shop locally. I feel like a real human being as I ask for advice and touch the product I'm buying and maybe even find out how someone else's day is going. In this highly digital age, couldn't we all use more of that sort of activity? Doesn't it feel good to interact with people rather than technology?

Let's keep our fabulous Chicago neighborhoods cute and independent and unique. You can become a local activist each time you make a purchase. When you need to buy something, instead of thinking Target or Amazon first, think Lincoln Square, or Andersonville, or your neighborhood of choice. You may not think that your one purchase matters, but each time you set foot in local businesses, you are investing in your neighborhood, and taking a step to ensure that it doesn't become overrun with big, cold, chains.

As I wrapped up yesterday's local holiday shopping spree, piling up bags on my stroller, and stopping on my walk home to chat with neighbors I met along the way, I had a huge smile on my face. The wealth of independent local businesses are just one of the reasons I love Lincoln Square. I spend enough time with electronic devices in my work life. When I step away from the computer, I crave people, warmth, and unique experiences. Thanks, fabulous Lincoln Square small business owners, for providing just that!

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